Design thinking is a framework that UX designers can use in order to tackle big, complicated or even largely unknown problems in product development.
To do so, I would like to introduce the 7 steps of the UX design process.
Step 1: Understand
Understand the user and the brand
Before you get started with any project, study about the company background and understand what are the business goals and stakeholders in the company.
If your product or business is new in the market, get to know about the industry. Ask a few questions, like what is the business problem? What are the issue? What is the problem you are trying to solve?
Step 2: Empathize
Empathize with the users
In this step, we need to study and observe about user behaviours and user needs. There are few methods to do so, which it’s user interviews, context inquiry, surveys, questionnaires, observation, card-sorting, heuristic review, feature matrix and competitor analysis.
Step 3: Define
Define with the problem
In this stage, you will be using all information that you gathered previously and define the problem. To define the problem, we need to look for patterns and insights about the users. Start thinking out of the box, ask questions with a different perspective using 5 Whys and listen to the users. By understanding how user going through using your product or service, you can build the best product for them.
There are few methods to do so, for example like empathy map, persona, storyboard, user journey map, user flow, sitemap, point of view (POV) statements and how might we (HMW) statements.
Step 4: Ideate
Generating ideas for design
Once you define the problem, we can start generating ideas and solution by brainstorming, creating new user flow and sitemaps for the product.
Step 5: Prototype
Turning ideas into concrete examples
In this step, is where idea and solutions build in a concrete manner. You can start sketching and build sketch into wireframes, low fidelity prototype and high fidelity prototype.
Step 6: Test
Test and Evaluating the design
After designing the prototype, it is time to test and evaluate the prototype with target user or team. This is an important step to make sure the product is perfect. If there’s an issue in your prototype, just go back to stage 4 and 5 to improve the flow again.
Step 7: Implementation and Launch
After all the testing and evaluation, it’s time to launch your product to the market 🚀🔥!
Do note that this is not the end of the journey, always collect feedback from the users once you launch the product. By continue analyzing the product, you will gain valuable knowledge and insights for future development.
I’ve prepared a short video about the UX Design Process below. Feel free to like and subscribe to my youtube channel!